The Growing Importance of Your Website’s Load Speed


Tech News

These days, almost every business wants its website to deliver a great user experience, regardless of its industry or niche. Every business wants a website that delights new or returning customers. Nowadays, you cannot afford to overlook the importance of the load speed of a website.

In this world of digital technology, website speed is more important than ever. It is an incredible metric to your overall digital strategy as well as online presence. The speed of a website has a major impact on SEO rankings on desktop and mobile. It also affects paid ads on Google, and most importantly, overall user experience and conversion. On the other hand, slow websites will have a low number of conversions, a high bounce rate, as well as a low number of pages per visit. This article tends to highlight why the website load speed is still a bigger issue than you might think, along with some of the factors that can affect your website’s speed.

Why is website load speed so important?

Nowadays, it is very important to improve your page load speed as much as possible. This is because the potential customers can really get frustrated with your website if they find that they have to wait for ages for pages to load. According to recent research, over half of internet users expect a website to load within 2 seconds. And if the website fails to load within the said time, people will get frustrated. As a result of this, they try to click away from your site to see if one of your competitors offers an experience with a better page load performance. Moreover, according to other research reports, around three-quarters of web users would not return to a website if, in their experience, it took longer than four seconds to load. So, in order to meet those expectations, you must ensure that all of the pages of your website load within a maximum of two seconds. If you want to have a result driven website, you should go for Novage as it can help you build a web solution that keeps your web portal visitors engaged.

Site Speed’s impact on SEO

The speed of a website is a ranking factor and an even larger ranking factor for mobile pages. It has a direct impact on the websites’ SEO rankings as well as organic traffic. Site speed is, in fact, a sign of quality user experience. This is because a fast website speed will result in better user experience, while a slow website speed will result in poor user experience. The active users of the internet are faced with hundreds of information daily which shows that the internet keeps them busy. This is a fact that no busy person like to wait, so, once users visit a website, they expect to receive the information needed as soon as they click on a page.

Factors that affect website load speed

One of the most important factors that affect website load speed is the decision to choose a template website or a custom designed website. Template website comes with additional features, so these sites take more time to load. On the other hand, a custom website is created with the absolute essentials as a result of which, it runs faster.

To sum up:

If you have a slow loading website, it will cause buyers to lose interest in your business, jump back to the search results, and then click-through to the website of your competitor. So, just make sure that your website loads quickly as it is essential for helping potential customers interact with your company’s website while helping you grow your visibility in the search engines.

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